邻小乐啤酒馆

Linxiaole Beer Pub

Linxiaole Beer Pub is positioned as an urban light-social craft beer pub targeting young urban customers. Adopting modern industrial light luxury and trendy soft cyber aesthetic as the core design language, it integrates the gentle texture of timber, cool rigid metal texture and artistic lighting installations, with brand identity running through the entire space. The overall atmosphere is relaxed yet understated, supporting diverse scenarios including casual gatherings, sports viewing, photo-taking and tipsy socializing. Through material contrast, layered lighting and brand IP implantation, it builds a highly recognizable trendy urban drinking venue.

The brand image is built upon the existing dark grey exterior wall of the building. At night, interior light spills outward and merges with the urban nightscape, creating a relaxed and fashionable street-front commercial image.

The interior adopts an elongated longitudinal layout to create a comfortable social atmosphere for loose seating. A large screen is mounted on the wall for broadcasting sports events and concert footages, catering to gatherings for live viewing. Circular artistic hanging panels serve as space dividers, gently separating seating zones without blocking sightlines, ensuring the space stays transparent and unoppressive.

The outdoor terrace enjoys urban views and forms a semi-open outdoor social space. Ring-shaped artistic pendant lights, composed of dozens of milky white downlights linked in a circular loop, feature a light and artistic silhouette. The space adopts modular furnishings: rattan lounge chairs, fabric booths and low coffee tables, together with planters and green plants. It delivers a relaxed outdoor tipsy scene different from the interior, enriching the pub’s experience. It serves afternoon tea by day and casual drinking gatherings at night.